Connect with Kids
Programming Now Available on Pathfire
Atlanta, GA June 6, 2007 - Atlanta-based
CWK Network, Inc., the leading resource for
the latest research-based parenting tips, teacher
information and news about kids, has begun delivery
of its weekly, award-winning syndicated news
program, Connect with Kids, to its television
affiliates via Pathfire's Digital Media Gateway
("DMG") and Pathfire on Demand . CWK
Network also distributes its award winning documentaries
via Pathfire's DMG. Using Pathfire's trusted
solutions, CWK Network maintains its current
workflow while expanding its distribution reach.
"Our transition to Pathfire
was easy. Pathfire's team that walked us through
the process was highly professional, customer
service oriented, and prepared on every level.
It just so happened that our initiation to news
story and documentary delivery via Pathfire
coincided with the Virginia Tech incident. Literally,
within hours, the Pathfire team helped us disseminate
five specials to our national network. Our stations
are highly complimentary of the service, and
appreciate our move to Pathfire distribution,"
says Dutch Bickley, Director of Productions
for CWK Network.
TV stations can retrieve current
programming, on demand, via Pathfire's DMG.
"During the recent Virginia Tech crisis,
Pathfire played an important role with CWK by
making current information on that situation
available to TV stations. It felt great on a
professional and personal level to be able to
inform the world of important details as the
information became available" says Peter
Rosenbaum, News Sales Manager for Pathfire.
About Pathfire (www.pathfire.com)
Pathfire, headquartered in Atlanta, is the leading
provider of digital content distribution and
management solutions for the broadcast, media
and entertainment industries, supplying innovative
digital solutions -- from distribution to air
-- for broadcasters, news organizations, television
networks, Hollywood studios and other media
companies. Pathfire Direct enables the point-to-point
ingest, management, transport and delivery of
any type of content from any IP-enabled location.
Pathfire's Digital Media Gateway™ (DMG)
is an advanced digital IP store-and-forward
platform, delivering news stories, syndicated
programming, advertising spots, and video news
releases to more than 1,400 broadcasters. Pathfire
DMG and the associated workflow tools are available
on more than 10,000 PC desktops throughout the
world.
About Connect with Kids (www.connectwithkids.com)
Founded in 1998, CWK Network, Inc. produces
the Emmy® award-winning Connect with Kids
television series. The series of 10 half-hour
specials a year is shown on the top network-affiliated
stations across the country, reaching 65 percent
of U.S. households. CWK Network has also developed
more than 120 multimedia programs used in elementary,
middle and high schools across the country,
as well as consumer programs for parents. All
of the programs have one focus: improving the
lives of children and along the way, helping
parents become better parents. For more information,
visit www.connectwithkids.com, or call 1-888-598-KIDS
(5437).
Press Contact for Pathfire:
PR Contact for Pathfire:
Shea Stanback
Marketing Manager
770.619.0801
sstanback@pathfire.com
Press Contact for CWK Network:
Teresa Stier
404.601.5945
tstier@cwknetwork.com
