Pathfire and Collegiate Images
Create Partnership to Deliver College Sports
Content to Broadcast News Stations
ATLANTA, GA - April 17, 2007 --
Pathfire, a leading provider of digital content
distribution and management solutions for broadcast,
media & entertainment industries, with over
1400 local television station distribution partnerships,
and Collegiate Images, the centralized licensing
and rights clearance agency managing the distribution
of copyrighted intellectual property content
for college sports, announce an agreement to
provide college sports content to broadcast
news stations for special collegiate events
via Pathfire's Digital Media Gateway and Pathfire
on Demand technology.
The offering will make sports
footage of college players and teams available
for television station news coverage. Footage
will be provided on a subscription basis and
will be focused initially on college sports'
"Main Events."
Erik Weston, Pathfire's Product
Manager explains, "Let's use the upcoming
Draft as an example. A sports reporter at a
local station can now browse through college
game footage of ALL the top players in this
year's Draft. Then, through the Pathfire Digital
Media Gateway, the reporter can access player
footage for coverage of professional teams in
the station's footprint or for coverage of a
local star getting his chance at center-stage."
"We are excited about this
new opportunity with Collegiate Images,"
states Gary Washauer, Pathfire's SVP of Sales
and Business Development, "the combination
of Pathfire's distribution and Collegiate Images'
compelling content will provide sports reporters
and producers with unmatched access to footage
of athletes and events with local and national
interest."
Rich Routman, Collegiate Images'
Vice President of Business Development added,
"We welcome Pathfire as a content distribution
partner. Pathfire's ability to expedite delivery
of Collegiate Images' content to television
station sports reporters will provide for enhanced
editorial coverage of college sports nationwide."
About Pathfire (www.pathfire.com)
Pathfire, headquartered in Atlanta, is the leading
provider of digital content distribution and
management solutions for the broadcast, media
and entertainment industries, supplying innovative
digital solutions, from distribution to air,
for broadcasters, news organizations, television
networks, Hollywood studios and other media
companies. Pathfire's Digital Media Gateway™
(DMG) is an advanced digital IP store-and-forward
platform, delivering news stories, syndicated
programming, advertising spots, and video news
releases to more than 1,400 broadcasters. Pathfire
DMG and the associated workflow tools are available
on over 10,000 PC desktops throughout the world.
About Collegiate Images (www.collegiateimages.com)
Collegiate Images™ is the centralized licensing
and rights clearance agency that manages the
distribution of copyrighted intellectual property
content, focusing exclusively on college sports.
CI partners with copyright holders to define,
claim, protect and manage their intellectual
property, allowing each copyright holder to
control and monetize those rights in the ever-changing
digital landscape. CI provides these services
for moving images, still images and live data
rights. Our partners include premier athletic
programs, collegiate conferences, bowl games,
national and regional sports networks and a
multitude of other rightsholders.
Sports Content Inquiries Contact:
Ron Caird
Pathfire
770.619.0801
rcaird@pathfire.com
PR Contact for Pathfire:
Shea Stanback
Marketing Manager
770.619.0801
sstanback@pathfire.com
PR Contact for Collegiate Images:
Rich Routman
Vice President, Business Development
954.343.8000 x205
rroutman@collegiateimages.com
