Atlanta, Ga. - February 20, 2007
Good Housekeeping Gives "Thumbs
Up" for Distribution of Monthly Reports
via Pathfire
Atlanta, GA February 20, 2007
- Good Housekeeping and The Good Housekeeping
Research Institute, the consumer product evaluation
laboratory of Good Housekeeping and relied upon
for over 100 years for its consumer research,
has begun delivery of its 12 monthly reports
directly to broadcast TV stations via Pathfire's
Digital Media Gateway ("DMG"). Using
Pathfire technology, nationwide subscribers
can both seamlessly manage their station's products
while moving these products to air.
"The management that was involved with
satellite feeds was no longer an efficient or
effective means for distributing our reports,"
says Richard Eisenberg, Executive Producer for
Good Housekeeping Reports. "We had the
all too common issue of missed feeds that resulted
in having to refeed the content. When you have
to evaluate and report on over 2,000 products
a year, your time and energy must be used in
the best manner possible."
According to Peter Rosenbaum,
News Sales Manager for Pathfire, "Delivering
the type and volume of content that Good Housekeeping
was handling made it clear that a Pathfire DMG
solution was in order. The entire workflow is
managed by Pathfire and includes all phases
of the distribution process from ingest to distribution
at targeted stations."
"As subscribers to the Good Housekeeping
Reports, Hearst-Argyle is pleased to see a change
to file based delivery via Pathfire. The workflow
improvements will aid our stations immensely."
says Martin Faubell, VP Engineering, Hearst-Argyle
Television.
Pathfire will be demonstrating
the DMG end-to-end content delivery suite at
the National Association of Broadcasters (NAB)
Convention, Booth SU 7405. NAB is April 16-19,
2007 in Las Vegas, NV.
About Pathfire (www.pathfire.com)
Pathfire, headquartered in Atlanta, is the leading
provider of digital content distribution and
management solutions for the broadcast, media
and entertainment industries, supplying innovative
digital solutions, from distribution to air,
for broadcasters, news organizations, television
networks, Hollywood studios and other media
companies. Pathfire Direct enables the point-to-point
ingest, management, transport and delivery of
any type of content from any IP-enabled location.
Pathfire's Digital Media Gateway™ (DMG)
is an advanced digital IP store-and-forward
platform, delivering news stories, syndicated
programming, advertising spots, and video news
releases to more than 1,400 broadcasters. Pathfire
DMG and the associated workflow tools are available
on over 10,000 PC desktops throughout the world.
About Good Housekeeping (www.goodhousekeeping.com)
Founded in 1885, Good Housekeeping reaches 25
million readers a month. Good Housekeeping is
a Hearst Publication. The Good Housekeeping
Institute is the consumer product evaluation
laboratory of Good Housekeeping magazine. Founded
in 1900 for the purpose of improving the lives
of consumers and their families through education
and product evaluation, the Good Housekeeping
Institute continues in this key role today.
Only products evaluated by the Good Housekeeping
Institute can be accepted for advertising in
the magazine, and thereby become eligible to
display the famous Good Housekeeping Seal.
Press Contact for Pathfire:
Shea Stanback
770-619-0801
sstanback@pathfire.com
Press Contact for Good Housekeeping Reports:
Nathan Christopher
212-649-2582
nchristopher@hearst.com
