Industry Veterans Join Pathfire's Broadcast Sales Team

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Pathfire's Growth in Broadcast Space Necessitates Sales Expansion

Atlanta, GA, April 12, 2005 - Pathfire, the leading provider of digital media content distribution and management services for the broadcast, media and entertainment industries, announced today the hiring of two industry veterans, Mike Woody and Ron Caird, who join Pathfire as Broadcast Sales Managers. Woody and Caird will lead Pathfire's sales efforts to broadcast groups and stations.

"Pathfire's significant growth in the broadcast space has created the opportunity for us to expand our sales presence," said Michael J. Eckert, President and CEO of Pathfire. "Mike and Ron will focus primarily on maintaining and developing Pathfire's relationships with station groups as well as with individual stations. They bring to Pathfire an extensive amount of industry knowledge and contacts, and will be able to immediately step in and contribute to Pathfire's growing broadcast presence," said Eckert.

Mike Woody comes to Pathfire with over 25 years of sales and business development experience in the broadcast industry. Woody joins Pathfire from Maximum Throughput. Prior to joining Maximum Throughput, Woody spent nine years with Discreet Logic, where he managed sales and marketing efforts for the southern US and Latin American regions, as well as reseller and distribution company relationships. "Pathfire's successes are well known throughout the broadcast industry" said Mike Woody. "I'm excited to be joining them during a period of such growth."

Ron Caird joins Pathfire from Miranda Technologies, where he managed the direct sales, dealer channels and system integrators for an eleven-state region and Latin America. Prior to joining Miranda Technologies, Caird spent six years with Barco Communications Systems, leading their pre-sales engineering efforts for North America. "Pathfire's solutions provide tremendous efficiencies for broadcasters, I'm looking forward to helping broadcast groups and stations realize the many benefits of Pathfire's dynamic applications," said Caird.

Pathfire
Pathfire (www.pathfire.com), headquartered in Atlanta, is the leading provider of digital content distribution and management solutions for the broadcast, media and entertainment industries, supplying innovative digital solutions, from distribution to air, for broadcasters, news organizations, television networks, Hollywood studios and other media companies. Through its advanced digital IP store-and-forward platform, Pathfire delivers news stories, syndicated programming, advertising spots, and video news releases to more than 1,300 broadcasters throughout North America.

Contact for Pathfire:
Stacey Hurter
Marketing & PR
770.619.0801
shurter@pathfire.com

See Pathfire at NAB & RTNDA 2005

NAB Booth # SL1353

RTNDA Booth # RT921