Atlanta, Ga. - December 13, 2004
PATHFIRE AND BT DEEPEN RELATIONSHIP
TO ENABLE EUROPEAN VIDEO FILE TRANSFER SERVICE
ATLANTA, GA, December 13, 2004
- Pathfire, the leading supplier of digital
content distribution and management solutions
for the media and entertainment industries,
announced today an agreement with BT Broadcast
Services, the media solutions arm of BT (British
Telecommunications). The deal will enable a
store-and-forward video delivery service to
locations within the European Union. The service,
operated by BT and powered by Pathfire technology,
will be branded BT Mediarelay.
The alliance will offer a fast, secure, easy-to-use,
and cost-effective alternative to distributing
broadcast content via videotapes or by linear
satellite services. Using Pathfire's Digital
Media GatewayTM (DMG) technology, BT will deliver
video content directly to television newsrooms
and programming desktops for integration into
local broadcasts. Pathfire's DMG, an automated
IP multicast distribution platform, already
distributes and manages content to over 1,200
broadcast stations in the US and Canada. The
DMG technology is currently utilized for delivery
of news clips, advertisements, and syndicated
television shows.
By combining BT Broadcast Service's robust global
networking capabilities with Pathfire's innovative
and widely deployed DMG distribution and management
technology, BT Mediarelay is expected to revolutionize
content delivery within the European Union.
Leveraging their previous relationship for transatlantic
distribution of video content, Pathfire and
BT are able to provide a foundation for new
commercial and production opportunities throughout
the television, film and advertising industries
in the European Union.
Brad Ferris, VP Business Development at Pathfire,
added. "Our partnership with BT brings
the proven attributes of store-and-forward distribution
already seen in North America into Europe. We
are excited to expand upon our existing relationship
with BT and anticipate that this partnership
will generate value for Pathfire's existing
customers as well as BT's."
Pathfire
Pathfire (www.pathfire.com), headquartered
in Atlanta, is the leading provider of digital
content distribution and management solutions
for the broadcast television industry, supplying
innovative digital solutions, from distribution
to air, for broadcasters, news organizations,
television networks, Hollywood studios and other
media companies. Through its advanced digital
IP store-and-forward platform, Pathfire delivers
news stories, syndicated programming, commercial
spots, public service announcements and video
news releases to more than 1,100 broadcasters
throughout North America.
BT Broadcast Services
BT Broadcast Services (BTBS) is
the media and satellite services arm of BT,
which designs, develops and manages global broadcast,
content management and communications systems.
Its international customer base includes broadcasters,
content owners and distributors, large corporations
and government organizations throughout the
world.
BTBS provides bespoke satellite
and fiber-based solutions, some of which utilize
sophisticated digital content and data management
technology, to transport and manage video, audio
and data. Delivering live broadcasts from major
international events, providing digital terrestrial
TV (DTTV) networks and direct to home (DTH)
satellite platforms, storing and securely distributing
video content to broadband devices, enabling
retail digital signage and designing and managing
major corporate communications infrastructures
are just some of the areas in which BTBS excels.
An industry pioneer, BTBS aims to deliver the
highest quality of service, flexibility and
efficiency through advanced technology and industry
expertise.
BTBS is part of BT Global Services.
BT Global Services provides IT and networking
services internationally to meet the needs of
multi-site organisations with European operations.