Media DVX, Pathfire Alliance Creates
Largest Electronic Ad Delivery Network

-- Breakthrough Deal to Change Industry Landscape --

West Chester, PA, October 4, 2004 - Media DVX, a leading provider of digital media exchange services, today announced that it has augmented its existing network by partnering with Pathfire, the operator of the nation's largest digital video distribution network for the news, syndication, short form video, and advertising markets. With a combined network of more than 1,300 broadcast stations nationwide, including the largest footprint in the critical Top 100 markets, Media DVX is now strongly positioned as the industry's premier wholesale electronic ads delivery provider.

Under the terms of the agreement, Media DVX and Pathfire will combine their existing station server footprints. Through the partnership, Media DVX provides its customers with access to more than 99% of the broadcast television stations in the United States . The network's reach is larger than any existing electronic ad delivery service, giving Media DVX a significant competitive advantage in the ad delivery space. Media DVX will be the only electronic ad delivery company utilizing the network. Media DVX and Pathfire will employ a seamless integration process to ensure ease of use and provide customers with a consistent interface and usage experience.

"This partnership revolutionizes the electronic ad delivery space," said Scott Yetter, President of Media DVX. "Advertisers, agencies, distribution houses, and post production houses can finally enjoy the speed, reliability and lower costs of complete electronic ad distribution."

"The partnership between Pathfire and Media DVX creates a wonderful win-win scenario, particularly benefiting Media DVX' customers, which now have a true one stop electronic ad distribution source, and those Pathfire broadcast station customers which now will have access to advertising content in addition to Pathfire-delivered news, syndication and short-form video content from a single server at the broadcast station," said Mike Eckert President and CEO of Pathfire. "Both Pathfire and Media DVX will benefit from this relationship. We're excited to partner with Media DVX to provide a new level of electronic delivery flexibility."

Media DVX is widely recognized as a leader in electronic deliver technology and customer service. Major advertisers, ad agencies and their dub and ship house distribution partners use the Media DVX network to deliver advertising spots electronically within hours of completion. This is part of an overall industry trend to decrease spot delivery time and gain additional hours at the critical production and post-production points along the advertising value chain.

Media DVX uses its proprietary technology and exclusive satellite system to provide broadcast and advertising clients with complete digital content delivery and management services.

Media DVX, Inc.
Media DVX, Inc., a member of the Lenfest Media Group, is a leading provider of digital media exchange services and management tools for the advertising, broadcast and post-production markets. Headquartered in West Chester, Pennsylvania, with offices in New York, and Los Angeles, the company is revolutionizing the way in which advertising is distributed and managed throughout the world. For more information about Media DVX, please visit the Web at http://www.mediadvx.com.

Pathfire
Pathfire (www.pathfire.com), headquartered in Atlanta, is the leading provider of digital content distribution and management solutions for the media and entertainment industry, supplying innovative digital solutions, from distribution to air, for broadcasters, news organizations, television networks, Hollywood studios and other media companies. Through its advanced digital IP store-and-forward platform, Pathfire delivers news stories, syndicated programming, commercial spots, public service announcements and video news releases to more than 1300 broadcasters throughout North America.