Media and Entertainment Veteran Joins
Pathfire's West Coast Sales Team

ATLANTA, GA, September 22, 2004 -- Pathfire, Inc., the leading provider of digital content distribution and management solutions for the media and entertainment industry, announced today that Lorelee Wiseman has joined its Los Angeles-based sales team in the role of Director of Sales.

"As Pathfire is rapidly becoming the industry standard for the digital distribution of syndicated programming to broadcast television stations, it has discovered many new opportunities to grow its business on the West Coast," said Michael J. Eckert, Pathfire President & CEO. "Lorelee brings the strong industry relationships and sales experience that Pathfire needs to continue its rapid growth in this market."

Wiseman comes to Pathfire with over ten years of industry sales and business development experience. Prior to joining Pathfire, Ms. Wiseman served as Vice President of Sales for VITAC. Before her tenure at VITAC, she spent nine years with Vyvx Broadband Media where she held roles with increasing responsibilities, including syndication sales manager, studio services sales manager and director of business development.

"I am very pleased to be joining Pathfire,"said Wiseman. "Pathfire's reputation as the leader in digital content distribution and management is well known and respected within the entertainment community, and I hope to contribute significantly to their increasing growth and success."

Ms. Wiseman holds a bachelor's degree in economics from the University of California, Los Angeles.

Pathfire
Pathfire (www.pathfire.com), headquartered in Atlanta, is the leading provider of digital content distribution and management solutions for the broadcast television industry, supplying innovative digital solutions, from distribution to air, for broadcasters, news organizations, television networks, Hollywood studios and other media companies. Through its advanced digital IP store-and-forward platform, Pathfire delivers news stories, syndicated programming, commercial spots, public service announcements and video news releases to more than 1,100 broadcasters throughout North America.