Pathfire Begins Distribution of Award-Winning Medical News
Content Through Pathfire's Digital Media Gateway

ATLANTA, GA, September 8, 2004 - Pathfire, Inc., the leading provider of digital content distribution and management solutions for the broadcast industry, announced today an agreement with Mayo Foundation for Medical Education and Research to distribute Mayo Clinic's Medical Edge news segments and breaking news packages to broadcast affiliates throughout the US and Canada. Using Pathfire's Digital Media Gateway™ (DMG) technology, newsroom personnel can now access and preview Mayo Clinic medical news content directly from their desktops and integrate it into local newscasts.

An award-winning group of journalists working closely with a team of Mayo Clinic physicians and surgeons produces the people-oriented Medical Edge programming, which covers medical advancements, treatment options and general health information. In addition to these weekly news features, which are made available to one news station in each television market, Mayo Clinic will use Pathfire to distribute video resources to accompany news releases about the latest medical studies and scientific publications. More information about Medical Edge is available at http://www.mayoclinic.org/news/television.html.

Pathfire's DMG, an automated IP multicast distribution platform, distributes and manages news, syndication, ads, and short-form content to broadcast stations in the US and Canada. "By digitally distributing their compelling and highly respected medical news using the Pathfire DMG, Mayo Clinic is making it simpler and more convenient for broadcast stations to receive and integrate content into their health reporting," said Pat Poersch, Pathfire Director of Short-Form Content Distribution. "Pathfire's vast footprint of broadcast receive sites enables Mayo Clinic to extend distribution of their content to newsrooms across the US." Newsroom personnel can access Mayo Clinic's news directly from their DMG desktops beginning September 10, 2004 via the Pathfire Video News Feeds Master Locator.

Pathfire
Pathfire (www.pathfire.com), headquartered in Atlanta, is the leading provider of digital content distribution and management solutions for the broadcast television industry, supplying innovative digital solutions, from distribution to air, for broadcasters, news organizations, television networks, Hollywood studios and other media companies. Through its advanced digital IP store-and-forward platform, Pathfire delivers news stories, syndicated programming, commercial spots, public service announcements and video news releases to more than 1,100 broadcasters throughout North America.