Atlanta, Ga and Austin, Tx.- August 16, 2004

Pathfire and Digital Transaction Group (DTG) Partner to Provide an Integrated Automation Solution for Broadcasters

-- Industry Leaders Sign Agreement to Jointly Deliver Digital Content Management Tool that Automatically Connects and Transfers Programming Content and Metadata --

Atlanta, GA, and Austin, TX, August 16, 2004 - Pathfire, Inc., the leading provider of digital content distribution and management solutions for the broadcast industry, announced today a technology licensing agreement with Digital Transaction Group (DTG), a top provider of automation solutions for broadcast and cable operations, to jointly develop a digital content management solution that automatically ingests, connects and moves programming content and its associated metadata directly to air.

"With this agreement, Pathfire and DTG are evolving broadcast automation, enabling broadcasters to receive, store, retrieve and air programming without any manual intervention, which significantly cuts costs for broadcasters while streamlining station processes for greater workflow efficiency," explains Joe Fabiano, Pathfire Co-Chief Technical Officer.

The two companies agreed to license and integrate Pathfire Digital Media Gateway™ (DMG) protocols, tools and services with DTG's automation products to help stations improve productivity.
"By combining Pathfire's seamless integration technology with our popular AIRO™ Automation System, customers can expect a more efficient and streamlined process for digital content management--from acquisition to play to air," said James Brown, DTG Vice President. "By eliminating time-consuming manual efforts and potential for errors, it's a win-win solution for DTG, Pathfire and, most importantly, for broadcasters working to get content to air in the most efficient, cost-effective manner possible."

Product availability is set for the fourth quarter of this year.

Digital Transaction Group, Inc.
Digital Transaction Group, formerly Odetics Broadcast, is based in Austin, Texas. The company provides television automation solutions for broadcast and cable operations. The AIRO™ Automation System is an automation software solution integrating device control, schedule management and content acquisition. To learn more about the AIRO Automation System and DTG visit www.dtgtv.com.

Pathfire
Pathfire (www.pathfire.com), headquartered in Atlanta, is the leading provider of digital content distribution and management solutions for the broadcast television industry, supplying innovative digital solutions, from distribution to air, for broadcasters, news organizations, television networks, Hollywood studios and other media companies. Through its advanced digital IP store-and-forward platform, Pathfire delivers news stories, syndicated programming, commercial spots, public service announcements and video news releases to more than 1,100 broadcasters throughout North America.

Contact:

Pathfire, Inc.
Stacey Hurter
Marketing & PR
770.619.0801 x1322
shurter@pathfire.com
www.pathfire.com

DTG, Inc.
John Price
DTG Press Contact
512.837.3737 x117
jmprice@dtgtv.com
www.dtgtv.com

 

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