Atlanta, Ga - July 10, 2003

Warner Bros. Domestic Television Distribution & Pathfire On Track with First-Ever Digital Store-and-Forward Delivery of “For-Air” Syndicated Programming

--Initial Transmission Includes Off-Network Episodes of Friends, The Drew Carey Show, ER, Will & Grace and Suddenly Susan, as well as First-Run Series Street Smarts and Elimi-DATE--

Pathfire and Warner Bros. Domestic Television Distribution announced today that they have successfully initiated the first-ever digital IP store-and-forward delivery of for-air syndicated programming to broadcast stations in the U.S. and Canada. Using Pathfire Digital Media Gateway (DMG) technology, Warner Bros. is transmitting The Drew Carey Show, Street Smarts and Elimi-DATE episodes and will begin transmitting Friends,Will & Grace, ER and Suddenly Susan over the next few weeks. This industry first is further evidence of a technology shift from linear feed to store-and-forward content distribution in the broadcast television industry.

"Warner Bros. Domestic Television Distribution organization is a true industry leader, and we at Pathfire are honored to be working with them," said Michael J. Eckert, Pathfire CEO. "They have a tradition of being visionary and it is no surprise that they are the first to re-set the bar for the industry by leveraging Pathfire’s breakthrough technology for the delivery of syndicated programming."
Pathfire DMG technology is the first and only technology available worldwide, based on a universal platform, that enables syndicators to deliver, track, manage and verify packaged programming, commercial spots and promos to broadcast stations. It is quickly becoming the industry standard and the preferred technology engine for digital store-and-forward content distribution and management in the broadcast industry. DMG delivers master quality, mirror-image replication of source content to broadcast stations and provides frame-accurate timing information directly to a PC desktop.

Pathfire
Pathfire, Inc. (www.pathfire.com) is the leading provider of digital content distribution and management solutions for the broadcast television industry and the power behind delivery of hundreds of thousands of stories each day to broadcast affiliates throughout the U.S. and Canada. Through the company's advanced digital IP store-and-forward technology, Pathfire distributes and monitors more than 250,000 news stories, syndicated programming episodes, commercial spots, public service announcements and video news releases annually to more than 850 broadcast stations.
An Atlanta-based and founded company with headquarters in Roswell, Ga., Pathfire provides innovative digital technology solutions for news networks, syndicators, broadcasters and other media companies.

Contact:

Pathfire, Inc.
Stacey Hurter
Marketing & PR
770.619.0801 x1322
shurter@pathfire.com
www.pathfire.com



 

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